8 Myths about Downtown HB
MYTH 1)
Adding extra density will create a renaissance of retail stores and neighborhood services in DTHB. HB City Staff argues that Downtown needs future 4 to 5 story buildings and very high residential density (50 DU/Acre) to create enough demand to stimulate new retail stores. The city’s EIR estimates 648 new Dwelling Units (DU) will be developed in the Downtown core area. If the current 3-story height limit were to remain, about 448 DU would be developed. So does City Staff believes 200 more DU will cause a renaissance? There are currently over 7000 people who live within a 10 minute walk of Downtown, plus the 516 DU to be built two blocks away at Pacific City. The city has already failed at capturing the very high disposable income ($96,219) of these 7000 adjoining residents. Adding 200 more DU, and ruining the “Village Concept” with big boxy buildings will not stimulated retail development.
MYTH 2)
The existing buildings are blighted and not viable. HB City Staff believes that Main Street (north of Orange) and 5th Street (north of Walnut) is blighted and we must have new big boxy buildings with minimal parking, to create a viable neighborhood. Every retail space along Main Street north of Orange is occupied with viable tenants. Most of these businesses are neighborhood serving and bring HB locals to Downtown during non-peak times, creating a balanced Downtown. The City’s own Specific Plan (page 8-2) refers to these properties as “viable” but high density development is the only way to stimulate new development. The fact is these areas are not blighted. Let future development happen naturally, within the current scale of Downtown.
MYTH 3)
New 4 and 5 story buildings will blend into the Downtown Neighborhood. The 1983 Downtown Specific Plan established the concept that the tallest buildings would be situated at Main Street and PCH, and building heights would be reduced on city blocks moving north. Currently, three buildings along PCH are 4 storys. All buildings north of Walnut are 3 storys or less. The remaining sites for future development are skinny lots with alleys behind them. New 4 and 5 story buildings developed on these lots will seem out of scale and they will dwarf over the adjoining one and two story houses. It is not possible to build a 5 story on a small lot and have it blend into a “Village Concept” neighborhood.
MYTH 4)
Tourist will patronize shops 4 and 5 blocks from the beach. The city’s original plan was to have a large tourist destination on Triangle Park luring tourist to shops along north Main Street. The City has wisely abandoned this plan, yet they still plan on replacing the viable businesses along north Main Street without an anchor to draw shoppers. No new large garages are planned in north Main Street. So what will draw tourist to an area so far from parking and the beach? Sounds like a recipe for a ghost town during non-peak periods and many vacant retail shops.
MYTH 5)
The Updated Specific Plan will solve the current parking problems. The HB City staff assures us that new high-density development will provide adequate parking and help solve the shortage of parking during peak periods. In reality, for the past 12 years the city allows up to 50% of the required parking for new development to be excused by the city through a in-lieu parking fee. The city collects a low fee from the developer to build the parking in a future city garage. The city currently has a requirement to build 263 in-lieu parking spaces. According to the DTSP the city is planning on relying on the in-lieu parking program to subsidize the development costs for the new high-density buildings. The DTSP is eliminating the 2000 Parking Master Plan and has no plan to build a new city parking garage. As new development occurs along north Main Street, the convenient surface parking lots will be eliminated and replaced with under-parked high-density development. Neighborhood services will be substantially reduced because locals will not want to patronize shops with inconvenient paid parking. The best example of this is the new CVS Drug Store in The Strand. The Updated DTSP should have a plan to build a new city garage and provide convenient free short-term parking for neighborhood services.
MYTH 6)
Adding new Downtown restaurants and bars will increase city income. Restaurants and bars generate substantial sales tax and the HB Downtown District (with 55 of these establishments) generates some of the highest taxes in HB. The Updated Specific Plan continues this plan with over a 50% increase in the number of new restaurant and bars. The problem with this plan is restaurant/bars require expensive city services such as police, fire/paramedics, cleaning and maintenance. The HB City staff is only looking at the revenue projections and not the added costs to the city. Downtown restaurant/bars are also closing because of over-saturation, and increase security issues are scarring away many HB residents. The city needs to develop a new Downtown business plan that creates a balance between residents and tourist, and promotes new office and retail uses that creates a balance during peak and non-peak periods. If the city allows bars to continue to increase without limitation this ghost town will eventually be filled with the only thing that can make money in an area so saturated by bars that the local population avoids it, more bars. The atmosphere of the bars will drive out other business and the local population and the associated crime will creep into the neighborhood. Police services are being cut back and the DTSP states that almost no new police resources will be needed.
MYTH 7)
The City knows and understands the impact Pacific City will have on the Downtown neighborhood. Pacific City was planned and entitled during 2002 to 2005. The developer started construction on this very large 31 acre, 1,000,000 square foot development with a major hotel, restaurants and 516 DU. In 2007, the financing fell apart. Similar large developments are now selling for less than 50%, and it does not appear Pacific City will be completed for at least five years. When it is completed, who knows how it will be developed. Traffic studies, security issues, demands for city services, estimated retail sales, and parking studies, are educated estimates by experts, but until a massive project like this is developed and seasoned, know one really knows the impact it will have on the Downtown neighborhood. HB Neighbors is in favor of the development of Pacific City, but the city should delay planning high-density development along north Main Street until the impacts of Pacific City are understood.
MYTH 8 )
Downtown HB needs to turn into a destination center that is pedestrian friendly. The Updated DTSP wants to turn Downtown into a walkable tourist destination center. Downtown is already a successful pedestrian friendly commercial center with large parking facilities. Our beaches and pier are major destinations for tourist, and the adjoining commercial area services these tourist during peak periods. During non-peak periods the commercial district is empty. The Downtown neighborhood is the densest neighborhood in HB with high household incomes. Over 22,000 residence live within one mile of Downtown and many of these neighbors already walk or bicycle to the main Street area. If the city would focus on higher quality shops, family oriented entertainment, and a variety of neighborhood services, the residents would shop more Downtown while leaving their cars at home.
Richard Plummer
Director of HB Neighbors
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